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Marketing

bigleadsports – Can Fallen Athletes Actually Drive Sports Value

Danica Patrick’s divorce, Lance Armstrong, Manti Teo…superstars in their sport who continue to lead the hit list in exposure away from the sports pages. When it comes to scandal these days, it seems like every week there is another athlete leading the way from the back pages to the gossip and news pages. There is [...]

Posted in Marketing, Sports

Sports Business Journal Daily – In the Studio with Ed Horne

Ed Horne COO, Madison Avenue Sports and Entertainment Ed Horne spent 15 years at the NHL before taking on the marketing and advising practice at Madison Avenue Sports and Entertainment. He recently spent time in our Charlotte studio, and these questions and answers were edited down from our conversation … to 11 words or less. [...]

Posted in Marketing, Sports

What’s Up For The Weekend With Madison Ave Sports & Entertainment’s Joe Tacopina

Tacopina plans to visit his children at summer camp this weekend Ever wonder how executives in sports business spend their weekends? THE DAILY this week continues “What’s Up For The Weekend,” providing readers with an inside look at people in our industry. This week we catch up with Madison Avenue Sports & Entertainment CEO JOE [...]

Posted in Marketing, Media, Sports, Talent Representation

Fight Night in America/March 4th on FOX Sports Net

The second action-packed broadcast of Fight Night In America is this Friday, March 4th, nationally on FOX Sports Net in most markets at 11:00pm. In the New York City area, tune in to MSG Plus; in Chicago, tune in to Comcast Chicago; in Los Angeles, tune in to FSN Prime Ticket and FSN West. Check your [...]

Posted in Marketing, Sports

Ayla Brown is going country

BOSTON (AP) – Ayla Brown is going country. The former “American Idol” contestant is moving to Nashville, Tenn., to test her talents as a country singer. Her father, Sen. Scott Brown of Massachusetts, told The Associated Press this week that music producers in Nashville “want to work with her.” Ayla Brown’s website says she’s spending [...]

Posted in Marketing, Sports

“Fight Night In America” debuts tonight on FSN

The first action-packed broadcast of Fight Night In America is tonight, December 30th nationally on FOX Sports Net in most markets at 11:00pm. In the New York City area, tune in to MSG Plus; in Chicago, tune in to Comcast Chicago; in Los Angeles, tune in to FSN Prime Ticket and FSN West. Check your local [...]

Posted in Marketing, Sports

Ayla Brown performs for troops in Afghanistan

Ayla Brown and her band performed in front of a crowd of U.S. Marines, Soldiers and Sailors at Camp Leatherneck, Helmand Province, Afghanistan on November 15, 2010. Brown used the concert to say thanks to all the troops who are supporting the International Security Assistance Force.

Posted in Marketing, Media, Sports

Madison Avenue Sports and Entertainment to Represent Ayla Brown

NEW YORK, N.Y., Dec. 15/– Madison Avenue Sports and Entertainment announced today that it has signed Country Pop Artist and former American Idol Contestant Ayla Brown.  Madison Avenue Sports and Entertainment will be responsible for developing marketing and endorsement opportunities, assist in booking corporate performances and creating media content that further exposes Ayla to a [...]

Posted in Marketing, Media, Sports

Sponsor revenue soars for Classic at Heinz

By FRED DREIER Staff writer, Sports Business Journal Published December 13, 2010 : Page 04 Editor’s note: This story is revised from the print edition. Sponsorship revenue for the NHL’s upcoming Winter Classic has increased 20 percent from 2010 numbers, putting total revenue for the event in the mid-seven-figure range. The outdoor game on Jan. [...]

Posted in Marketing, Sports

Madison Avenue Sports and Entertainment Retained by The UCAN Company, Developer of a Revolutionary Sports Energy Drink

NEW YORK, N.Y., August 11, 2010/– The UCAN Company, developer of Generation UCAN products, has retained Madison Avenue Sports and Entertainment to help develop and manage the marketing and brand strategy of its new sports drink that is revolutionizing sports nutrition. Generation UCAN products are powered by a unique, one-of-kind energy source called SuperStarch. This [...]

Posted in Marketing, Sports

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